Top 10 Facebook Pages and Why They are Successful

Top 10 Facebook Pages and Why They are Successful

Does your business have a Facebook page? have you ever ever puzzled what victorious Facebook page house owners do right? Well, look no any.

This article examines ten of the highest Facebook pages from brands you’ll possible acknowledge. in spite of the dimensions of your business, you’ll discover nice concepts which will assist you take your Facebook expertise to successive level.

Each of those pages has incorporated distinctive options that have attracted many thousands (sometimes millions!) of fans and attracted the notice of major media publications. That’s a reasonably huge effort, considering there area unit thousands of recent pages taking drugs on Facebook daily!

There is no ought to reinvent the wheel. Instead, verify what others do and tweak these ways to form them your own!

1: Red Bull

Top 10 Facebook Pages and Why They’re Successful

The team behind the Red Bull page is very in tune with their audience. this can be proven in their custom apps and distinctive content throughout their page.

Red Bull is aware of what their audience can answer best and that they deliver it. for instance, they’ve created a series of on-line games for his or her fans, ably referred to as the “Procrastination Station.” The games area unit intermeshed toward sports and high-impact competitions.

red bull

In addition, Red Bull created an online programme that’s highlighted on their Facebook page. There area unit multiple segments, several spotlighting the lives of their sponsored athletes. Not solely is that the net TV program an excellent thanks to align with celebrity athletes, however it's conjointly how to include video into the page, thereby giving the audience in our own way to act.

red bull

Another sensible feature of Red Bull’s page is their welcome tab. once a non-fan lands on their page, he or she sees the image below. Red Bull creatively encourages fans to “Like” their page with associate degree attention-grabbing image. Also, they solely place one factor on their welcome tab, creating it terribly clear what they require to happen. once you add an excessive amount of to your welcome tab, your fans can get confused and certain not take any action. Less is additional. continue one decision to action.

red bull

Tip: One space you would possibly wish to think about disbursement a trifle cash on is inventive style for your page. Design, once done right, makes an excellent 1st impression for non-fans. Also, once you style your Facebook page, pay shut attention to your decision to action, specifically for the “Like” button. What are you able to do to grab the eye of your new viewer and encourage him or her to click on your “Like” button quickly? Red Bull’s inventive style on their welcome tab will simply that!

2: Burt’s Bees

One of the simplest options on the Burt’s Bees page is their use of photos and video. They use the photos and videos to convey a sub-rosa read of their company and merchandise.

In the image below, notice however Burt’s Bees not solely mentions the kind of ingredients used, however they conjointly counsel their ingredients area unit safe and that they welcome all guests into their work. this can be an excellent example of how to market your company and merchandise, whereas adding price within the variety of fascinating details.

burts bee

Tip: we tend to all have one thing distinctive regarding our merchandise or services and Facebook is one in all the simplest places to focus on this. however are you able to incorporate video or pictures to assist you stand out from your competition?

3: Uno Chicago Grill

Uno Chicago Grill has taken full advantage of the Facebook app FBML to focus on their menu choices in a particularly appealing method. they need several tabs dedicated to specific areas of their menu and use representational process to tempt their fans. additionally, on their welcome tab they link to the foremost necessary areas of their web site, as well as locations and on-line ordering choices. once non-fans return to their page for the primary time, they get a moment photo of Uno’s offerings.

unos welcome tab

unos fan of the weekIn addition, Uno has incorporated a follower of the Week contest on their Facebook page. Fans get their photograph announce directly on the profile image of the restaurant’s wall.

This is nice exposure for the fan, creating it a fun activity to participate in.

To take it one step any, Uno will one thing distinctive with their Fan of the Week contest—they raise fans to post photos of themselves whereas at associate degree Uno eating place, thereby encouraging fans to come back in and dine.

This is an excellent thanks to bring their on-line fans into their brick-and-mortar establishment!

uno

Tip: If you've got a brick-and-mortar institution, think about inventive ways that to tempt your fans to go to in the flesh. Contests, promotions and special offers area unit all nice ways that to ask new fans to come back in and check things out!

4: Live Scribe

LiveScribe has incorporated 2 options into their page to assist them sell additional merchandise and decrease on support calls.

First, they’ve created a savvy front collectively of their tabs. Not solely are you able to obtain directly from the Facebook page, however you'll be able to conjointly tweet regarding their merchandise and post regarding them on your Facebook wall. These 2 choices facilitate produce bigger exposure for LiveScribe’s merchandise. once your friends see that you’re posting a few new product, it’s natural for them to require to understand additional.

livescribe store front

In addition, LiveScribe has incorporated a support table directly into their Facebook page. As you'll be able to see below, you'll be able to raise an issue, share a thought, report a drag or perhaps provide praise directly from their Facebook page. What’s even additional necessary is that others will see these posts. Fans and potential patrons will then head to this tab to induce answers or see what others area unit language regarding the merchandise.

It’s another good way to coach fans regarding your merchandise and services. additionally, this tool will bog down service calls once dead properly, saving your company time and cash.

livescribe support

Tip: If you’re providing a product or service, think about incorporating a support feature to your page. It’s common for patrons to use social media sites to post queries or complaints. If you offer a delegated place for support, you’re possible to stay your customers happy and switch them into repeat buyers!

5: Toy Story three

Toy Story three has done associate degree exceptional job of constructing their page each fun and purposeful. The fun issue is expressed in their new application, Toy Creator, wherever you'll be able to flip yourself into associate degree animated toy. each youngsters and adults will get in on the action so share their new creation on their Facebook wall (yet another infectious agent exposure opportunity!).

toy story

To make their page purposeful, they’ve designed a tab wherever you'll be able to purchase picture show tickets while not ever deed Facebook. This makes price tag shopping for simple and quick for his or her fans.


toy story tickets

Tip: Keep your fans within Facebook the maximum amount as doable. Bring your content, distinctive experiences and shopping for opportunities to them rather than creating fans leave the location to act together with your business. Your probabilities for bigger interactions and a much bigger come on investment can dramatically increase the longer you retain them on your page.

6: Coca-Cola

Coca-Cola has secured their spot at the highest of the many best-of-the-best Facebook page lists because of their innovative promotions and fun, interactive options.

Their latest promotion is that the Summer photo contest, wherever they encourage their fans to require photos with the summer Coca-Cola cans. Not solely will this get fans involved their page, however the competition conjointly incorporates photos of their merchandise with fans.

Photos area unit viewed quite anything on Facebook. they are going infectious agent quickly as a result of once a follower posts a photograph, that photograph is then sent intent on the news feeds of all of their friends. many thousands of probably new fans can see these photos.

coke

Here’s associate degree example of a photograph a follower announce for the Coca-Cola contest. Notice however others will vote on the photos? this enables everybody to induce in on the fun.

coke

Tip: once making a contest, keep it straightforward. The less your fans want do to enter, the better. create it simple, fun and certify to include a sharing part thus your contest spreads virally.

7: Oreo

Oreo will an amazing job of making distinctive experiences for his or her fans. oreo cookie is aware of that their cookies are a part of several people’s lives since childhood and that they use this angle to form yearning with their fans. And it’s operating for them as a result of they need over eight million fans to date!

One of their latest campaigns is their “Back to high school Memories” campaign wherever they raise their fans to share their reminiscences and photos directly on their Facebook page. By giving distinctive experiences like oreo cookie has through with their back to high school campaign, brands produce a association to the fans, UN agency become loyal followers and keep coming for additional.

oreo

Tip: You’ll get a way bigger response once you raise your fans to share one thing regarding themselves. raise them their thoughts, opinions and feedback and you’ll be pleasantly stunned however quickly they begin talking!

8: Jones Soda

Jones Soda will an excellent job of incorporating many alternative ways that for his or her fans to act with their page. Not everybody communicates a similar method, thus providing multiple choices may be a sensible strategy.

jones soda

Specifically, Jones Soda will a weekly poll directly from their welcome tab. Polls area unit an excellent thanks to learn additional regarding your audience yet as a fun strategy to induce them to act together with your page.

jones soda

Tip: think about other ways to induce your fans to have interaction with you. Polls, contests, questions, iPhone apps and videos area unit simply a number of other ways to succeed in your fans. All fans area unit different; certify to produce choices.

9: The Twilight adventure story

No matter if you've got seen the flicks or not, you can’t deny that the Twilight adventure story is hot. There area unit 2 ways they’ve launched on their Facebook page that you just will model for your own page.

First, they’ve created a “Tweet Sweeps,” wherever they encourage fans to tweet regarding {the picture shows|the films|the flicks} for an opportunity to win movie tickets. the simplest strategy with {this type|this thusrt|this kind} of contest is to inform fans specifically what to tweet so there's no confusion and that they will take action quickly. verify however they’ve done this within the image below:

twilight tweet sweeps

In addition, the Twilight adventure story page has taken advantage of the “Discussion” tab wherever fans will post topics of debate and every one fans will take part and comment. The discussion tab creates an excellent sense of community and dramatically will increase the engagement on the page.

twilight adventure story

Tip: To encourage additional speech communication among fans on your page, begin a number of discussion streams to induce individuals talking. Once this soars, your fans can still post discussion topics on their own and also the page engagement can grow organically.

10: Travel Channel

The Travel Channel has done one thing distinctive on their page that’s price looking for. They’ve created an area for his or her fans to share however Facebook has vie a section in their travel experiences. you'll be able to post your own story or simply browse what others have announce. It’s an inspired thanks to get individuals with similar interests to have interaction together with your page.